By Emily Schumacher
“The Backstabbing Brokers of NYC Real Estate” is the headline of a recent article in New York Post’s Page Six Magazine, which likened the atmosphere of the industry to Lord of the Flies and the reality show Survivor. While focusing primarily on the Broker to Broker combat that sometimes takes place in the trenches of the field it touched on a topic of greater concern to the Real Estate business, public perception.
“…A nation wide poll, conducted in 2006, found that real estate agents are the least trusted career professionals, coming in just behind stockbrokers and actors.”
I’m now accustomed to the cocktail party cringe you get when you tell someone that you work in Real Estate, or more acutely in my case, when I run into an alum from my uber liberal arts college, The New School. But I refuse to let this perception become the Achilles Heel in social situations and certainly not in my professional goals. Besides, it has the opposite effect on me. While everyone else continue to alienate their consumers, we’re dedicating our time to real, informative, straightforward service. Besides, at the end of Lord of Flies don’t only the barbaric ones end up killing each other?
Part of the benefits of working at and working with a boutique firm like Linnaeus Group is the intimate environment that starts internally and translates to our clients and customers. The American dream of buying your own home is unrealistic for the majority of us Americans in urban areas. Climbing the rental ladder, moving from apartment to apartment is the norm for most of us. Because of this, the task of finding an apartment it is so much more anonymous than say buying a home in the country and large companies perpetuate that.
We are all accustom to brand dedication but working with a big name brokerage firm is not like drinking a can of Coke, you’re not getting the same great taste every time you buy. In large companies agents are a dime a dozen and treated so. That mentality affects the consumer in all aspects. Disconnect with landlords, inadequate training and cutthroat mentalities leads to bad service. It’s the Starbucks effect, sure they’re everywhere but they certainly are not the best coffee in town.
The truth of the matter is that the real estate industry has found it difficult to implement itself into new york city’s social life in an acceptable way. At Linnaeus Group we take great pride in the relationships we’ve cultivated with local business, our clients and our customers. In communities like Williamsburg and Greenpoint, which relish the boutique and individual, it’s essential. The neighborhood you live in becomes a part of your identity and we feel that way about where we work.
The Frozen City - New…
Nonetheless, over-consumption of housing — using too much because it’s made artificially cheap — logically leads to fewer available…
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Comment by Jim — February 21, 2008 @ 10:13 am
I think that you really can judge people by the way they comment different stuff. Some people, even expressing negative thoughts, are still polite and they respect and understand other people. Some people are not even trying to be nice, they just don’t care. I think self-confident person will always act nice, no matter what other people do
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